The Buc-ees story

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
116,524
Location
The High Chapperal
This guy turned a gas station into a $275 million machine.

No fancy tech. No Wall Street backing.

Just clean bathrooms, fresh brisket, and a cast-iron understanding of what travelers actually want.

His name?

FB_IMG_1754482489956.jpg

Beaver. (Yes, really.)

Back in 1982, he was working for his dad’s construction company in Texas…
but itching to build something of his own.

On his daily drive to work, he noticed something:

Every gas station is terrible.

Filthy bathrooms. Sad snacks. Service with a scowl.

And yet… they’re all making money.

So Beaver does what most people don’t—he pays attention.

“What if I just made a better one?”

He gets a bank loan, buys a small piece of land, and opens one little store.

He calls it Buc-ee’s.

A few years later, he teams up with Don Wasek—another young hustler with experience in gas stations and car washes.

Together, they expand. Store by store.

And then comes the turning point.

They buy a massive plot of land off the highway and build a mega Buc-ee’s:

✅ 50+ gas pumps
✅ Restrooms cleaner than most hospitals
✅ Fresh BBQ brisket, fudge, and an entire wall of Buc-ee’s merch

If 7-Eleven and Disneyland had a baby, this is it.

That first mega-store hit $10M in its first year.

Today?

54 stores.
Millions of fans.
$275 million in annual revenue.

And I’ll be honest… anytime we’re on a road trip and there’s a Buc-ee’s nearby, we’re stopping.

98% of the time, without question.
I’m all in for that brisket sandwich and don’t even try to pry those hot nuts out of my hands.

Here’s what most people don’t realize:

💰 Buc-ee’s isn’t just printing money at the pump.

Some locations pull in millions just from merchandise.

People don’t just fill their tanks — they walk out with T-shirts, hats, snacks, beaver plushies, even pajama pants.

And the people working there?

They’re making bank too.

Entry-level employees can start at $18–$22/hour with full benefits, 401(k) match, and PTO.

And store managers can earn over $200,000 a year.

Not bad for running a gas station.

What I love about this story is how simple it is:

They didn’t create something new.
They just upgraded something everyone else ignored.

The road trip pit stop went from blah to legendary.

Because Beaver saw what others didn’t and went all in.

Takeaway?

You don’t need to reinvent the wheel.
Just make it better. Cleaner. Smoother.

And maybe throw in a killer brisket sandwich.
 

BIG WOOD

The Timminator
Joined
Feb 4, 2016
Messages
14,282
Location
Georgia
Name
Matt w.
The merchandise inside is where the profit comes

I bet his profit on fuel is pennys on the dollar

My parents owned a gas station and they sold the fuel at cost to bring the customers inside. And yes, it was a very successful business. I think cigarettes, beer and bag ice was the highest profit margin. I wish they never sold it
 
  • Like
Reactions: they live

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
116,524
Location
The High Chapperal
The merchandise inside is where the profit comes

I bet his profit on fuel is pennys on the dollar

My parents owned a gas station and they sold the fuel at cost to bring the customers inside. And yes, it was a very successful business. I think cigarettes, beer and bag ice was the highest profit margin. I wish they never sold it

I wonder if that's the case and if so how does Costco sell it for less what appears to be people coming in buying gas and leaving not necessarily stocking up on 80 in TV screens and 40 lb bags of tortilla chips
 

Latest posts

Back
Top Bottom